Our Vision

To provide consumers with confidence through our great value-add products that make life just that bit easier.


Our Mission

To partner with local and global manufacturers that produce great products for our company while we consistently look for opportunities to make ourselves better than yesterday in the way we support our customers, represent our brands and continue to add value for consumers that use our products.


Passion. Creativity. Care.

These core values are the heartbeat of ThoroughFair.

We believe that South African consumers deserve to shop with confidence. We believe that consumers should never have to second guess the price they pay or the quality of the product they choose. It really comes down to one thing: CONFIDENCE.

ThoroughFair has an uncompromising obsession with growing the CONFIDENCE of the South African consumer. Sure, we sell great products at a more-than-fair price, and we’re proud of it. But more than that, our customers are confident in the fact that we, as ordinary fellow-South Africans, are looking to make life lighter for all others who are in the same boat. We will continue to share the love with South Africans who have come to trust that, when it comes to confidence, we are the experts.


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