We believe consumers deserve to shop with confidence. We believe consumers should never have to second guess the price they pay or the quality of product they choose. It really comes down to one thing: CONFIDENCE.
ThoroughFair has an uncompromising obsession with growing the CONFIDENCE of the South African consumer. Sure, we sell great products at a more-than-fair price, and we’re proud of it. But more than that, our customers are confident in the fact that we, the ThoroughFair family – ordinary South Africans – are looking forward to making life lighter for others who are in the same boat. We will continue to share the love with South Africans who have come to trust that, when it comes to confidence, we are the experts.